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When Should Startup Founders Discuss Valuation with Seed VCs?

View from Seed

In short, more and more entrepreneurs are signaling their price expectations earlier in their seed fundraise process. In theory, there are three levels of pricing for an entrepreneur to potentially signal to a prospective investor: 1. And as my partner Rob Go likes to say, “Time kills all deals.”).

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Signaling Pricing Expectations Early in Seed Investment Discussions

Genuine VC

Sharing these expectations early in potential lead investor discussions fundamentally qualifies the conversations, but it also runs the risk of prematurely losing a potential financing partner or reducing options to maximize a financing process outcome. Above market. But, also by definition, that just can’t be the case.

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