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Deal Structure

Entrepreneur

Pre-Money Valuation

When Should Startup Founders Discuss Valuation with Seed VCs?

View from Seed

OCTOBER 21, 2014

In short, more and more entrepreneurs are signaling their price expectations earlier in their seed fundraise process. Or, in the case of a convertible note, they’ll explicitly state a valuation cap. In theory, there are three levels of pricing for an entrepreneur to potentially signal to a prospective investor: 1.

Valuation

336

Valuation Founder Seed Stage Angel Investor

336

Signaling Pricing Expectations Early in Seed Investment Discussions

Genuine VC

JULY 30, 2012

In theory, there are three levels of pricing for an entrepreneur to potentially signal to a prospective investor: Lower than “market.” This approach is almost never a good idea. By definition, all entrepreneurs should think that their endeavor is truly exceptional. Above market.

Valuation

136

Valuation Pre-Money Valuation Angel Investor Syndicate

136

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