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When Should Startup Founders Discuss Valuation with Seed VCs?

View from Seed

OCTOBER 21, 2014

As the seed-stage startup fundraise process has received more transparency in recent years, ranging from published advice on how to raise seed capital to increased availability through AngelList, Funders Club, and various accelerator programs, I’ve noticed another trend emerging. Lower-Than-Market Value. Above-Market Value.

Valuation 336
Valuation Founder Seed Stage Angel Investor 336
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Signaling Pricing Expectations Early in Seed Investment Discussions

Genuine VC

JULY 30, 2012

In theory, there are three levels of pricing for an entrepreneur to potentially signal to a prospective investor: Lower than “market.” This approach is almost never a good idea. By definition, all entrepreneurs should think that their endeavor is truly exceptional. Above market.

Valuation 136
Valuation Pre-Money Valuation Angel Investor Syndicate 136
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