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Build Your Startup on a Vacant Domain Name

David Teten

The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to. So he sold the owner some equity in his startup, which was worth a few million dollars when Mint exited. We have demonstrated this model can and does work with repeated success.

Naming 114
article thumbnail

Build Your Startup on a Vacant Domain Name

David Teten

The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to. So he sold the owner some equity in his startup, which was worth a few million dollars when Mint exited. We have demonstrated this model can and does work with repeated success.

Naming 114