Deal Structure Lead Generation Product Programming 
David Teten
MAY 20, 2013
In the end, Plated was able to use the domain to prove out its minimal viable product for a nominal amount of cash, raise capital, and purchase the domain in full. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to.
David Teten
MAY 20, 2013
In the end, Plated was able to use the domain to prove out its minimal viable product for a nominal amount of cash, raise capital, and purchase the domain in full. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to.
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