Definition IP Sales Cycle Vertical 
Duct Tape Marketing
NOVEMBER 17, 2022
Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly direct mail is still in the mix and is very effective. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. And I think that's really the compelling part.
ConversionXL
JUNE 2, 2022
2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. The result?
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