Why Startups Should Raise Money at the Top End of Normal
Both Sides of the Table
JUNE 5, 2011
The earlier you invest the higher the chances the company won’t work out and thus you pay a lower price than later-stage investors. Another firm we saw tried to raise $15 million at a $60 million pre-money with similar metrics. So how exactly are prices determined? There is no great science to it. Here’s the problem.
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