Remove Demand Remove Early Stage Remove PR Remove Vertical
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. The Pocket Negotiator is very early-stage attempt to aid in the negotiating process itself. . Accompany focuses on this use case.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

Marketing may be physically “staging&# the booth, and may even it “man it,&# but don’t be confused, this is the VP of Sales party. While the industry average says only 20% of show leads are followed up, that only happens in other companies, not yours. Go to trade shows like it matters.

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Nine common things that start-up founders tend to underestimate or overestimate

Version One Ventures

Money is important but over and over again I’ve also seen just how important great investors and advisors can be in shaping an early stage company. Start-up founders typically want to make a big PR splash when they’re launching their product or closing a funding round. The value of focus. The magic of a silver bullet.

Founder 60
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Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

If the VP of Sales doesn’t think that generating end user awareness and ultimately demand for them is worthwhile, then one of you is an idiot. The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. In this stage, or by alpha test, the company traditionally hires a VP of Sales who begins to assemble a sales force. Marketing is at its peak. Coming next Part 2: What’s Wrong with Product Development as a Model?

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15 Entrepreneurs Share What Their Favorite Part of Running a Business Is

Hearpreneur

We have established clients in some of the world’s largest companies, across multiple interesting verticals such as telecom, banking, travel and entertainment, and commerce. Oasis operates in 12 countries, and given our early stage and small size, I am closely involved with the operations in all of them.

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Instead the huge mismatch between expectations and reality of our first games diminished the brand and demoralized the company – we never recovered.