Demand Engineer Public Relations Vertical 
Steve Blank
NOVEMBER 2, 2009
The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. The goal is to reach venture-scale (~10x return on investment.)
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Two paragraphs, Five bullets. It didn’t take more.
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Steve Blank
APRIL 15, 2011
Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).
Steve Blank
SEPTEMBER 3, 2009
The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. The plan calls for selling in volume the day Engineering is finished building the product. To create this demand at first customer ship, marketing activities start early in the product development process. What plan says that?
Hearpreneur
JUNE 26, 2016
Members from the strategy team might have some insights that can help the Public Relations Team, while the PR Team might have share ideas to pitch to Creative. We raised enough money for engineering, testing and manufacturing, but I faced a dilemma. We are able to do that because: 1. Photo Credit: Pablo Borquez Schwarzbeck.
Steve Blank
MARCH 19, 2009
If you believed the opinions in the marketing department, the customers were in science, engineering, color desktop publishing, and a variety of applications with no single industry or application dominating the list. Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars.
Hearpreneur
AUGUST 19, 2015
So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. And this was at a prestigious engineering school. — in a class so high in demand that I had to wait several quarters to take it?
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