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Constructing Your Seed Round Syndicate

Rob Go

One area of fundraising that is not that straightforward is how to put together a syndicate of investors for your seed round. It can be a little puzzling for entrepreneurs to make sense of this, especially since the landscape of seed investors is emerging and different seed investors act quite differently from one another.

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When Should Startup Founders Discuss Valuation with Seed VCs?

View from Seed

In short, more and more entrepreneurs are signaling their price expectations earlier in their seed fundraise process. In theory, there are three levels of pricing for an entrepreneur to potentially signal to a prospective investor: 1. Or, in the case of a convertible note, they’ll explicitly state a valuation cap.

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The Market Size Fallacy for Seed-Stage Startups

View from Seed

I once showed a company to another VC for an investment we were syndicating. This investor loved the team and thought the solution they were building was compelling. His answer was so simple, and at the time, I kind of dismissed it as the view of an angel investor who didn’t really “think like a VC.” It’s very discouraging.

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The Market Size Fallacy for Seed-Stage Startups

View from Seed

I once showed a company to another VC for an investment we were syndicating. This investor loved the team and thought the solution they were building was compelling. His answer was so simple, and at the time, I kind of dismissed it as the view of an angel investor who didn’t really “think like a VC.” It’s very discouraging.

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Signaling Pricing Expectations Early in Seed Investment Discussions

Genuine VC

Sharing these expectations early in potential lead investor discussions fundamentally qualifies the conversations, but it also runs the risk of prematurely losing a potential financing partner or reducing options to maximize a financing process outcome. Above market. But, also by definition, that just can’t be the case.

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Understanding the Risks of VC Signaling

Both Sides of the Table

I know many super experienced entrepreneurs who don’t understand the basics of how fund size and age can affect them so I thought it was worth establishing a baseline. In a world of The Funded, VentureHacks and entrepreneur blogs this kind of informations spreads like wildfire. Let me explain: 1. And they don’t.