The Fascinating Aura of Mystery, Awe, and Power Surrounding A Business
Growthink Blog
JULY 8, 2013
Supply and demand. I would combine this definition with one of my favorite lessons from my long ago MBA marketing class – namely that in a modern marketplace there is zero difference between " actual " and " perceived " value. Oxford defines mystique as "a fascinating aura of mystery, awe, and power surrounding someone or something."
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