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The Fascinating Aura of Mystery, Awe, and Power Surrounding A Business

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Supply and demand. And from this perception flow many wonderful things: brand equity, pricing power, and marketing effectiveness being chief among them. However, I have a more fundamental reason why I generally advise entrepreneurs and investors not to worry all that much about confidentiality.

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Jennifer Lopez and the NDA

Growthink Blog

JANUARY 9, 2012

Supply and demand. And from this perception flow many wonderful things: brand equity, pricing power, and marketing effectiveness being chief among them. I have a more fundamental reason, however, why I generally advise entrepreneurs and investors not to worry all that much about confidentiality.

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