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How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. The transition from full-time to fractional isn’t always smooth, but it can be made easier by understanding the demands of the role.

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Making Decisions in Context

Austin Startup

Compensation decisions obviously affect hiring and retention. Set any vesting schedules and expiration dates on roughly similar terms, if for no other reason just so you can track all of them correctly. And, if there’s a spouse or significant other involved, you better make sure that person also can tolerate this ride.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

When you account for competition for talent, the difficulty of retention, the cost of living and the difficulty of rising above the noise – there are many advantages of staying put. It’s clear that America has a vested interest in promoting entrepreneurship in many regions in the country to stimulate innovation & job creation.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Then decide if you can build more value on either end of that process to demand a higher premium. You can always change the pricing to meet demand and optimize for pricing yield.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

It was just the command shell that demanded backward slashes. There’s so much demand out there for programmers/engineers, that good programmers can choose what they work on and in what language. If you asked me why, I would throw the ball back in your court and demand you ask my former employer why. It was a choice.

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