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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

MAY 9, 2018

We wanted to embody all those characteristics in our start-up and we symbolically keep Lemmy on our minds with the logo design and company name having a distinctive diaeresis above the second ‘o’: Motörleaf. First, I named the company Rivalee Design in honor of my grandmother. 10- Memorable name.

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