Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
An alternative to participating in FCF, a “subscription designation,” allowed Googlebot to crawl an 80-word snippet of an article, which served as the sole source of ranking material.). As such, Google continued to get stopped at our paywall during crawls, and we became virtually non-existent in its search engine results pages.
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