article thumbnail

The Ultimate Inventor’s Guide to Inventing Things

Up and Running

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.

article thumbnail

The Top 5 Intellectual Property Mistakes

Up and Running

Your name or product name, branding, and customer lists are all valuable IP assets and need protection. For example, company X needs a new logo and finds a designer to create the logo. The designer creates the logo, gets paid for her work, and the business begins using the logo on their website.