A Smart Bear: Startups and Marketing for Geeks

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Uncommon Interview: Finding Fulfillment with Good Company

A Smart Bear: Startups and Marketing for Geeks

On the other side of this radio interview are Adelaide Lancaster and Amy Abrams , both founders of their own startups, both coaches and mentors to dozens of other startups over the years, and who together created and still run the In Good Company co-working space for women entrepreneurs in New York City. They’re really neat.

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. His response was unintentionally evasive: My background is in SaaS so I designed it with that customer persona in mind. But that’s how you build a hobby, not a company.

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