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Pick the Perfect Name for Your Startup

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Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Frances McInnis is a journalist and crossword enthusiast based in New York City. Auto-Tune the News" Curates: Our Fav. But don’t get intimidated by the linguistics-speak.

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Lessons Learned: The lean startup

Startup Lessons Learned

For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. But the early customers all compared it to MySpace.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. If your site is consistently ranked #1 for a given search term, you can make it very hard for someone else to compete for new customers. How to listen to customers, and not just the loud. Take a look and let me know what you think.

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Lessons Learned: Don't launch

Startup Lessons Learned

New York Times, Wall Street Journal, CNN, the works. Start with a five-dollar-a-day SEM campaign. I have wrestled with the way that companies use the "beta" designation to create an ostensible reason for a particular date being their "launch", even though the product has been publicly available for months. Dont scale.

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store.