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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

Markets develop for a complex set of factors that are often beyond all of our control. It is often the fortuitous mixture of new technologies, customer awareness and then acceptance of the technology and then the slow adoption into our daily lives that leads to markets exploding. We technology leaders also make this mistake.

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Guest Post: Staying Innovative as Your Business Grows (Part One)

OnlyOnce

I share the column with my colleagues Jack Sinclair and George Bilbrey and we cover how to approach the business of email marketing, thoughts on the future of email and other digital technologies, and more general articles on company-building in the online industry – all from the perspective of an entrepreneur.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Other advantages of inside sales people is that they are far more efficient due to remaining in one location, and can contact more people in a typical workday. Tech support is not cheap.