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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Italy, France and Germany are now in our top 15 download countries. A tip from our dev team: don’t hard-code strings in your app. Keywords aside, AppStore reviews and rating also have a big impact on your AppStore ranking, which may also affect search results. Next: A one-woman PR team. What a splurge!

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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us. Jesse Davis , Entrustet.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Our goal in product development is to find the minimum feature set required to get early customers. What is customer development? Using AdWords to assess demand for your new online.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. It allowed me to assess the market demand for that offline product before I had the final product baked. Great post!