The Next Web

MARCH 3, 2014

When I started my startup journey two years ago, one word came to my mind whenever I thought about marketing: liars. As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Today, I think of them as storytellers. Think global, start early.

Brazil 158

Brazil Technical Review PR Development Team Review 158

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us. Have an account?

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

APRIL 26, 2009

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. It allowed me to assess the market demand for that offline product before I had the final product baked. Great post!

Product Development 88

Product Development Developer San Francisco Product 88