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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Next Generation Business Models Because a number of smart entrepreneurs realized the importance of lowering CAC, they created new business models such as Open Source, SaaS, Freemium, etc. For example: Create demo videos that answer every likely sales question. SolidWorks 2: The best VAR management program in the world?

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. It took Joel awhile to realize that “If you’re hiring very bright people, let them do their damn job&#. Do you see product managers as a hindrance to software development? 15 minutes.