Development Team Review IPO Marketing Sales 
Both Sides of the Table
MAY 7, 2011
The important lesson in order to gain market share was that in order for new users to try Microsoft Excel, they had to be able to work with the files their coworkers were creating. It helps with sales cycles because customers know that they can switch away if they so choose. Marketing materials. What did you learn at Juno?
Startup Lessons Learned
JUNE 8, 2009
You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. Imagine you are crossing the street.
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Seeing Both Sides
SEPTEMBER 15, 2015
This post was co-authored with Omri Stern and originally appeared in Harvard Business Review. Only a handful of so-called unicorns — companies that have achieved a valuation of over $1 billion in the last 10 years — come from Israel, and only one Israeli firm, Teva, ranks in the world’s 500 largest companies by market capitalization.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.
Startup Lessons Learned
NOVEMBER 17, 2008
Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.
Startup Lessons Learned
APRIL 26, 2009
The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers.
Startup Lessons Learned
DECEMBER 7, 2008
Even if, in a previous life, you were a world expert in some functional specialty, like in-depth market research or scalable systems design, the compressed timeline of a startup makes it irrelevant. At the end of the day, the product development team of a startup (large or small) is a service organization.
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