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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Have an account? Zach Cutler , The Cutler Group.

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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started. And over time, the development team may be able to start anticipating your needs. That frees up even more development resources, and so on.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Heres my diagnosis of his problem: He has some automated tests, but his team doesnt have a continuous integration server or practice TDD. No amount of fixing is making any difference, because the fixes arent pinned in place by tests, so they get dwarfed by the new defects being introduced with new features.

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Episode 1: Business Loans, Website Tips, and the Apple Watch – The Bcast

Up and Running

Twenty-three year-olds in New York City running a small business. We as marketing people and people that use the web tend to over-estimate homepages in terms of their importance because they’re the front page of your site. The marketing team wants this video. The web designer’s like, “What do I do?”

SBA 60
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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Playing with new technologies. Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. The Lean Startup Intensive is tomorrow at Web 2.0.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Its common to find a hacker at the heart of almost any successful technology company. When a startup encounters difficult technical problems, this is the guy you want solving them. Hes just as comfortable writing code as racking servers, debugging windows drivers, or devising new interview questions. All is not lost, though.