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Development Team Review

Partner

Revenue

SEM

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people. Let me give you an example.

Development Team Review

Development Team Review SEM Channel Social Media

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition

Acquisition Cost Customer Entrepreneur

StartUpRoar

Doing the Right Things is More Important than Doing Things Right

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

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