Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For example: Create demo videos that answer every likely sales question. Insides sales people are not only less expensive in direct salary costs, but also in travel costs.
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