Agile Marketing: How to Implement Scrum for Digital Marketing
ConversionXL
JUNE 13, 2017
Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide. Basics of Scrum Framework.
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