article thumbnail

Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide. Basics of Scrum Framework. Simple to understand.

SCRUM 112
article thumbnail

In The Fast Lane Of Business: Tom Maletta’s Reflections On Speed And Agility In Marketing

The Startup Magazine

The pressure to act swiftly can sometimes lead to hasty decisions lacking thorough vetting, potentially harming the brand’s reputation or leading to misaligned marketing messages. Integrating project management methodologies like Scrum or Kanban can enhance agility by providing a framework for rapid iteration and feedback loops.

Agile 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. These elements could be formulated into social pyramids which can be customized for different social platforms depending on their properties.

article thumbnail

Tale of Two Valleys: LA and the Bay Area from an Investor’s Perspective

Mucker Lab

In the same vein, because not as many entrepreneurs in Los Angeles worked at companies like Google or Facebook, a lot of them have not really gotten the training they need to properly communicate requirements, run a scrum, or conduct A/B testing. Certainly it is a negative to not have acquired the basic skills of product management.

article thumbnail

The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

If you’re not a Photoshop guru, or you can’t afford the software, Canva is a great alternative that is already used by a number of reputable businesses. For example, Trello is a great “list making” tool in its own right, but if you use it with Scrum/Agile project management techniques, you’re 10x more likely to benefit.

article thumbnail

This I Believe

SVPG

If you want to see evidence of this sort of dogmatic thinking going on right now, all you need to do is look at all the people out there that built their reputation on Scrum, and how resistant and defensive they are about so many teams now moving to Kanban. Or Six Sigma. I could go on.

SCRUM 60
article thumbnail

How to hire a programmer to make your ideas happen

sivers.org

They may ask you to continue working and paying through the website, to boost their reputation there, or they may want to just go direct. Get them involved in the whole thing. Hire them to make the next milestone happen, and the next and the next. Either way is fine.