Demand Generation vs. Lead Generation: Integrating To Drive Growth
ConversionXL
MAY 27, 2022
Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet. Seek out synergistic media appearances. Free tools provide a glimpse into your product’s capabilities.
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