Differentiation, Distribution, eCommerce and Sales Cycle

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Differentiation

Distribution

eCommerce

Sales Cycle

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. calls to action and sales-focused product pages alone.

eCommerce

eCommerce Marketing Audience Non-Compete

There Are No Shortcuts, It’s All Hard Work

Rob Go

SEPTEMBER 10, 2012

But the last few years, ecommerce has been all the rage. Ecommerce: Monetizeable, overall momentum of online shopping. very low margin, longer sales cycle, few very big exits, hard to differentiate. SMB SaaS: Shorter sales cycle than enterprise, less speculative than consumer. For example: Sector.

Sales Cycle

Sales Cycle eCommerce Flash Early Stage

StartUpRoar

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

There Are No Shortcuts, It’s All Hard Work

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