CXL Live 2019 Recap: Takeaways from Every Speaker
ConversionXL
APRIL 3, 2019
Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. Fit for the test: Normal tests assume independence and that error is normally distributed. SEOs were only marginally better than non-SEOs.
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