Differentiation Guerilla Naming PR 
Both Sides of the Table
OCTOBER 11, 2011
I played Rage Against the Maching “ Killing in the Name Of.” I talked to one company who had build really differentiated IP and had great customer traction. Do we have the wrong PR firm? What guerilla tactics do you want to use? So I played Lenny and … I got boo’ed. Eff you guys! ” [go on.]
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.
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