Differentiation Guerilla PR Technology 
Both Sides of the Table
OCTOBER 11, 2011
I use technology precisely to try and develop an intuitive feel about what will work and what won’t” The management team got it. I talked to one company who had build really differentiated IP and had great customer traction. Do we have the wrong PR firm? What guerilla tactics do you want to use?
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.
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