Differentiation Guerilla PR Web 
Both Sides of the Table
OCTOBER 11, 2011
In general, we seem to be building too many positive re-enforcement systems on the web. I talked to one company who had build really differentiated IP and had great customer traction. Do we have the wrong PR firm? What guerilla tactics do you want to use? How about “agree” and “disagree” buttons? Are we off message?
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.
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