Differentiation IP PR Revenue 
Both Sides of the Table
DECEMBER 13, 2010
Since that date the S&P 500 is up 2.45% while Accenture stock is up 206% with revenue of $23 billion and a market cap of $32 billion. The things that always differentiated Accenture? There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other.
Both Sides of the Table
FEBRUARY 25, 2010
If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. Try your best to stand your ground on as many points as you care about.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
JUNE 16, 2022
I love trees so, you know, a lot of times I kinda laugh and say, weeds are just flowers with bad PR firms. John Jantsch (05:19): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant. That's right.
Duct Tape Marketing
FEBRUARY 23, 2023
So, you know, a lot of times I kinda laugh and say, what weeds are just flowers with bad PR firms? John Jantsch (05:17): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client, can be a way to almost make your, make competition irrelevant. That's real.
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.
Expert insights. Personalized for you.
302 
Let's personalize your content