Transcript of How to Get the World Talking About Your Brand
Duct Tape Marketing
SEPTEMBER 26, 2018
A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.
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