Differentiation Media Naming Participating Preferred 
ConversionXL
MARCH 19, 2012
Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Why people prefer unlimited plans.
ConversionXL
APRIL 17, 2019
Even though social media and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. (To In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation.” Not necessarily. Coincidence?
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