Don't Forget the "Tech" in "AdTech"
Seeing Both Sides
JUNE 27, 2013
Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). Tremor is the first public offering of an adtech company since Millenial Media''s IPO in April 2012. But, in every industry, software improves and gets simpler and simpler.
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