Don't Forget the "Tech" in "AdTech"
Seeing Both Sides
JUNE 27, 2013
Tremor is the first public offering of an adtech company since Millenial Media''s IPO in April 2012. The flow of advertising dollars into digital, addressable media is well-documented and well-understood. But, in every industry, software improves and gets simpler and simpler. Rightly so.
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