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Highlights from the 2009 Business of Software Conference

Software By Rob

Business of Software is a conference organized by Neil Davidson and Joel Spolsky , and was held this year in San Francisco. Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer.

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The rise of native advertising: Fine or farce?

The Next Web

Ink-stained print media have used native advertisement in the form of advertorials for years. Plus, native advertising is seen as a reassuring revenue stream for upstart publishers, with 57 percent of investors say they are likely or very likely to invest in a company that sells native ads, according to Solve Media.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

We talk about 10 different revenue streams in the book and what we’re seeing a lot of companies out there do, they’re starting to dip their toe in the water and they’re coming up with new products and services because they have these audiences that they never dreamed they would do before. Robert Rose: No.

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16 Common Mistakes Young Startups Make

mashable.com

Social Media. Social Media. Sites Jobs Events Social Good Summit Media Summit Career Expos. In my first company, people liked our product but were embarrassed to share it because the design and presentation was so poor. It also helps validate the demand for your product. Follow @mashable. see more > Search.

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