Differentiation PR Product Name Revenue 
Steve Blank
MARCH 15, 2017
No one had differentiated a startup job description from a large company job. And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Hilary Reiter, Redhead Marketing & PR. #5
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