article thumbnail

Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I then had to review a nefarious IP lawsuit filed against another company and help the CEO figure out whether we should just pay it or join forces with the other companies named and fight it. In our last meeting you asked me about our cohorts and why retention went down. Some were interesting, some weren’t.

article thumbnail

The Direct-to-Consumer Checklist

Austin Startup

Discounts too early can also have the adverse effect of diluting a brand when targeting a more affluent customer segment. Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback.

article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early.