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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. When people (ok, engineers) who have been trained in this model enter most startups, they quickly get confused. For example, I’m a big believer in split-testing.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I also visited Japan, Melbourne, Singapore, and a few places like that. I discovered blogging because I was told it was great for search engine rankings. He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business.