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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Engineers initially failed to understand the new possibilities of the new paradigm. I used to think that the success of my last startup was due to our software quality, thought leadership, patents, etc.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Here’s why.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Here’s why.

Azure 120
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Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. There are two primary types of emails that you should be concerned with in ecommerce: promotional (direct marketing) and transactional. Often, engineers and developers have control of these emails.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

The suggestions engine they have. Then they match it back to their rules engine that serves me the best options. Shows me again if the product is in stock. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). I really do. It is such a cool service.

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Not necessarily.