Direct Marketing Engineer Vertical Webinar 
ConversionXL
MAY 27, 2022
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).
Austin Startup
FEBRUARY 24, 2019
My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. At Coremetrics, I built more of an engineering-driven culture. The engineer assumes that the product “will sell itself”, and this mindset couldn’t be more wrong. Digital retail spoke to my passion since I was a child.
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