Direct Marketing Entrepreneur Metrics Viral 
Startup Professionals Musings
SEPTEMBER 28, 2012
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn.
VC Cafe
SEPTEMBER 5, 2012
Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. Unbounce online marketing blog.
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Startup Professionals Musings
OCTOBER 2, 2018
Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Pick a theme and a team for each and get started.
Startup Professionals Musings
NOVEMBER 2, 2013
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Define relevant metrics and measure. entrepreneur get started small business social media' Or are you too busy?
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.
Startup Professionals Musings
APRIL 9, 2012
Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.
Startup Professionals Musings
JULY 9, 2011
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn.
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