Direct Marketing Internet Metrics Portfolio 
Lightspeed Venture Partners
DECEMBER 3, 2010
Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.
alexpoole.info
AUGUST 14, 2012
Give direction → Which Are More Legible: Serif or Sans Serif Typefaces? I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font.
Expert insights. Personalized for you.
113 
Let's personalize your content