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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

Internal change happens within the business walls and is not necessarily customer facing. It also refers to processes or systems, changes in attitude, and the business personality. Sure, as a small business, money is tight, but the simplest solutions are just as effective as grand gestures.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Optimized Is the New Integrated

Duct Tape Marketing

Marketing podcast with Lee Odden (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

And when you’re bootstrapping a business, a mistake can be even more costly than not leveraging a chance for advancement. Those words are most often uttered by small business owners in reference to marketing. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

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