Direct Marketing Matching Merger Sales 
Startup Professionals Musings
JUNE 5, 2012
Up-sell related products after the initial sale. They are more than happy to sell you alternative brand of shoes that match your suit, or suggest a premium appliance from another manufacturer, once you have selected the lowest cost refrigerator. This is called up-selling, or cross-up-selling, and both parties share the profits.
Startup Professionals Musings
MAY 4, 2011
Up-sell related products after the initial sale. They are more than happy to sell you alternative brand of shoes that match your suit, or suggest a premium appliance from another manufacturer, once you have selected the lowest cost refrigerator. This is called up-selling, or cross-up-selling, and both parties share the profits.
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