Direct Marketing Matching Retention Vertical 
Duct Tape Marketing
NOVEMBER 17, 2022
From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. Retention is really important. And I think that we're gonna maybe see a resurgence of direct mail because of that.
ConversionXL
MAY 3, 2017
According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns.
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